Which specific measures are expected to help achieve this goal?
A key aspect is our procurement policy that will in future deliver on our sustainability vision. Our objective is to establish local procurement channels and obtain most of our fresh goods from local farmers and producers. Ultimately, 3/4 of all products in our range are planned to be sourced locally, with the remaining 25% coming from the import business. This means that we deliberately concentrate on close partnerships as well as the development of quality and food safety standards with local farmers and producers.
Local procurement alone is no guarantee for high quality and product safety. How can you succeed in actually setting new standards in these areas?
By not only acting as a buyer, but also as a strong partner to our suppliers, by working with them directly to ensure the quality and safety of our products. For example, we have already delivered a vast amount of training to local fruit and vegetable farmers and we will in future expand this to fish, meat and poultry suppliers with a focus on food safety and Hazard Analysis and Critical Control Points (HACCP) and organise training sessions on principles of Good Agricultural Practices (GAP). We want to continue these efforts in the coming years. This approach should also contribute to us becoming a long-term stakeholder in Myanmar shaping a solid foundation for safe food
What is your personal motivation to support a wholesale company in its launch into the new Myanmar market?
I have already lead a Swiss company in Myanmar in the past. I gained a lot of experience in wholesale and distribution during that time. During my stay in Myanmar, I also developed a real passion for the country. A key element that inspired and motivated me to take this fantastic challenge and the role of CEO of METRO Wholesale Myanmar is METRO's strong vision for Myanmar: Become a leading wholesale e-commerce company with a clear focus on sustainability.
This article was originally published in 2019.