Metro In Russia: A Diverse Market
METRO is represented in 51 regions in Russia and operates 93 METRO Cash & Carry stores as well as the partner franchise chain Fasol, which includes more than 1,700 stores. The company’s total sales amount to 2,6 bln. €. The delivery business is an important aspect of this: in 2019, METRO was already offering delivery services in Moscow and Yekaterinburg. By the start of the pandemic in March 2020, deliveries could be made to around 2 dozen cities. Today, the lion’s share of sales comes from Moscow, St. Petersburg, Yekaterinburg, Rostov-on-Don and Samara. ‘The share of the online distribution channel is now around 10%. This is probably the highest share in all of Central and Eastern Europe. A year ago, the figure was 3%, which means that we have tripled in structural terms,’ says Alexander Fedosov.