Millions of reviews, tweets and blogposts are posted daily. This wealth of information sits on the web and would help generate deep insights about any given hotel or restaurant, their competitors and the industry as a whole. Existing analytic solutions however, are unable to harness this information, on two counts: 1) No solution is specialised for hospitality, making detail and quality of insights primitive; 2) No solution tracks every restaurant and hotel in any city and therefore cannot deliver a holistic view of the industry. All this results in restaurants and hotels that are unable to make in-depth comparisons with competitors, identify new ones, and detect developing trends across their own industry. Most importantly, they are unable to pinpoint exactly which areas of their business that require attention. The volume of information on the internet is fragmented and overwhelming which makes it impossible to analyse manually.