MPULSE: ON TRACK - from the fjord to the wholesale store

timer2.5 minDecember 2023

From the origin of METRO Chef Bömlo salmon to the customer for whom DISH POS makes everyday life in the catering trade easier: the new MPULSE provides insights behind the scenes - and shows how METRO is ON TRACK with the sCore strategy.

Fancy a trip to Norway? Then open the new MPULSE or watch the video report on at Find out where the METRO Chef Bömlo salmon hatches from the egg - and how its journey is fully traceable all the way to the local METRO wholesale store. This is made possible by the METRO Pro Trace app. Just one of many digital solutions made by METRO. Always with an eye on our professional customers. Like Justin Lutke Veldhuis, manager of the KIR Diner x Bar in Borne, the Netherlands. He has been using our cloud-based POS system since 2021, which has been available in Germany as DISH POS since this year. "The system gives him much more peace of mind," enthuses Justin. ( More insights here.)

Information, background and tips - from professionals for professionals

The new MPULSE is published in line with the annual report  and its motto: ON TRACK. CEO Steffen Greubel  shows how we are on track with our sCore strategy in the online annual report in short videos. Further information, background stories and tips can be found in the magazine: for example, the quality guarantee on the METRO online marketplace, our delivery services with Johan i Hallen & Bergfalk (JHB) and R Express, graduated prices and trader offers in Eastern Europe. The advantages of multichannel and everything METRO has to offer are also summarised in a compact flyer - practically foldable in pocket size.

Also practical: the professional tips from our Erfurt colleague Daniela Raabe  . The in-store customer manager reveals how customers can save money, time and staff. Our exclusive MPULSE columnist Max Strohe - star chef and Federal Order of Merit recipient - explains what buffets have in common with urban canyons. And did you know which fruit was the first to be eaten on the moon? The answer can also be found in the new issue. 😉Incidentally, MPULSE and the METRO Annual Report recently won another award! 🥳 (Find out more at here.)

MPULSE - the storytelling platform from METRO

The MPULSE magazine is available in print, as a PDF at and much more content online at Do you need MPULSE magazines or content? Or do you have exciting stories in store? Get in touch with us via or take a look at our social media channels: and

Have fun reading, watching and browsing!