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stories on the topic of
Own brands

Own brand products have long since earned a firm place in gastronomy – and for good reason. They not only offer a cost-effective alternative to branded products but are often characterized by comparable quality.

This allows restaurateurs to reduce their costs without compromising on quality. In addition, many own brand products are exclusively available for catering businesses, enabling restaurateurs to enrich their menus with unique products that are not available everywhere.

METRO offers a diverse range of own brands that are specially tailored to the needs of professional customers. From delicatessen to kitchen appliances to non-food items – discover how these products make everyday work easier while saving the budget.