That’s surprising. Does that mean that we find the digital age just too overwhelming?
What matters in our brain is homeostasis or internal balance. The greater the role played by technology in our daily lives, the more we feel the need for the human touch and to retreat into our private lives. We often conceive of progress as a one-way street as if it only works on one level. But that’s not how our brain functions. So it’s no surprise to me when colouring books suddenly become best-sellers or more and more people start taking an interest in cooking or crocheting. These are the classic signs of compensation. In my view what you can see is an oscillation between two motivational poles: one moment it’s all about exciting, innovative, digital developments, then things move in the opposite direction, towards authenticity, retreat, or the long-lasting tattoo as opposed to the short-lived tweet.
So what changes then?
What changes is the how, not the why. Twitter’s CEO once said that a successful digital platform builds on what people have always done and merely finds a new way to do it. This is about rewards, too. Twitter offers you the chance to find out new things, while Facebook provides social interaction. These are things that have always motivated us. We used to make phone calls, but now we send people a WhatsApp message. Our expectations - of status, prestige, inspiration, safety, relief, relaxation, structure or power - have remained the same. They haven’t changed and they’re not likely to do so in the foreseeable future. What we do is regulate these motivations with every new tool that technology provides us with.
How do experts make decisions?
You should never make complex decisions on the spur of the moment. You should gather as much information as you can and then sleep on it. The more I feed my intuition, the better the decision will be. Intuition is nothing more than concentrated, condensed, implicit knowledge.