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Why are METRO own brands cheaper than A-brands?

Own brands promise excellent prices with comparable quality – but how is it possible to be cheaper than well-known A-brands? Here’s how METRO’s professional customers benefit.

Discover why METRO own brands are cheaper than well-known brand products while maintaining the same quality. Learn about the benefits of direct collaboration with producers, a focus on quality, and tailored solutions for restaurateurs.
METRO Own brands: Quality meets price advantage

What´s it all about?

Hello METRO, why are your own brands cheaper than comparable brands while offering the same quality?

Hello METRO,
why are your own brands cheaper than comparable brands while offering the same quality?

Own brands promise excellent prices with comparable quality – but how is it possible to be cheaper than well-known A-brands? Here’s how METRO’s professional customers benefit:

  • Direct sourcing without intermediaries
    Own brands deliver the best price per category. By working closely with selected producers and skipping intermediaries, costs for customers are significantly reduced.
  • Focus on performance instead of marketing
    With regular testing and certifications, METRO ensures consistently high quality. Unlike big-name brands, own brands avoid spending on marketing or brand development, allowing more focus on performance and quality.
  • Large production volumes
    METRO’s extensive customer base and international reach enable large-scale own-brand production and procurement. This reduces production costs per unit, delivering even greater savings.
  • Tailored solutions for restaurateurs
    Designed with restaurateurs in mind, METRO’s own brands feature bulk packaging instead of small, single-use options. This minimizes material use, reduces waste and further lowers costs.

More than 35% ...

... of total sales are expected to come from own-brand products by 2030. This ambitious target is part of METRO’s growth strategy, sCore.

Customer benefit

On average, METRO own brands are 15%–20% cheaper than comparable branded products.
Hello METRO

Hello METRO

Fluctuating prices, product delistings and convenience in the professional kitchen are all issues that keep restaurateurs on their toes. And what is METRO doing? Get answers to the questions that really interest you.

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