An attractive, well-functioning, informative website no longer needs to be a freestyle affair – it is, after all, the digital business card, the online public face for any culinary enterprise. But time is always scarce, and belongs primarily to the guests. Is it possible to quickly and simply conjure a low-maintenance internet presence that’s suited to the company? Yes – with these tips from website expert Olaf Jordt, Head of Customer Education at HD, Hospitality Digital. HD looks after the digitalisation activities, comprehensively and company-wide, of its customers in the restaurant business.
A modular system specially developed for the food service industry offers a wide selection of premade text blocks and fitting images and designs. That saves restaurateurs a lot of time at their desk – after all, not every food service professional is at the same time a web designer, editor and photographer.
Even the most appealing website isn’t much help without important contact functions like a reservation tool or a convenient ordering option. When everything comes from a single source, no programming knowledge is needed to integrate these in the website. It’s highly worthwhile, given that 20% of all guests reserve tables outside of business hours in this way.
Potential guests have to be able to find the restaurant, café or hotel quickly using Google. A good website must therefore have an interface with Google, so that the establishment can be registered with a business profile. Ideally, the website passes all key public business information – opening times, menu, hygiene regulations, reservation phone number, etc. – on to Google directly. That way, all the information is kept accurate and up-to-date.
After placing on the first page of Google hits, have you suddenly dropped back in the field to page 3? Google punishes websites that aren’t continuously updated. This is where website tools like HD’s DISH come in. DISH regularly rewrites standard texts, and it does so completely automatically: artificial intelligence recognises the content and exchanges formulations – in all 16 available languages.
Every website is required to display a legal notice and a data privacy statement. But there are a number of legal snares here, and provisions vary, even within the EU. A good website solution, with legally verified templates, leads to success – in whatever country.
Everything from a single source, for a professional website and more: HD offers a comprehensive solution, specially tailored to the requirements of the HoReCa sector. In addition to the website, which is available in 16 languages, DISH provides an online shop, a reservation tool, a table planner and a menu calculator. All of the solutions are easy to use. Since its launch in 2018, more than 37,000 restaurateurs have handled almost 5 million reservations with DISH. More: www.dish.co/DE/en/