Digital share of sales

The digital share of sales describes the share of a company’s total sales, excluding internal service companies.

What’s it all about?

  • What does digital share of sales mean?

The digital share of sales describes the share of total sales, excluding internal service companies. METRO considers digital sales to be transactions where customers place orders via digital media, without direct interaction, that can be processed automatically. The digital share of sales is a key figure that METRO uses to evaluate and monitor the progress of the sCore strategy.

menue: clever pricing for more turnover

Increasing sales through smart pricing

Price management expert Mark Friesen on how restaurateurs can boost profits with the right price psychology – an interview with METRO’s magazine, MPULSE.

Gastronomy

Restaurateurs who consider the psychology of how they price their food can tap into their sales potential to a greater extent. How does that work? Dr Mark Friesen, an expert in price management, offers some tips.

Dear visitor,
To provide you with the best possible service, we use cookies. Some cookies are necessary for the operation of the website. Other cookies for anonymous statistics, language preferences or the display of third-party content are optional. Depending on your choice, your consent also includes a transfer of data to recipients in third countries without an adequate level of data protection, such as the USA in particular, with the risk of access by authorities there without legal recourse. Under Data Privacy, you will find further information and can adjust the settings for cookies at any time.