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Shelf-ready packaging

Efficient packaging solutions for retailers: shelf-ready packaging ensures that goods are quickly put away and that products are attractively presented.

What's it all about?

  • What does shelf-ready packaging mean?
  • What characterises SRP?
  • Shelf-ready packaging at METRO

Shelf-Ready Packaging (SRP) refers to packaging solutions that are specially designed for retail and wholesale. Replenishing products packaged with SRP is quick and easy. In this respect, Shelf-Ready Packaging increases efficiency in the supply chain and simplifies the sales process in retail.

What characterises SRP?

Shelf-ready packaging usually consists of a tray (cardboard) with a removable lid, which is usually perforated or has a tear-open mechanism. The simple opening mechanisms, which are shown on the packaging along with the product type and the number of items contained, ensure quick opening without tools in just a few seconds. Shelf-ready packaging also optimises shelf space utilisation and product stocktaking: Thanks to standardised dimensions and a limited weight load, employees can store the stable and stackable trays safely and in a space-saving manner. In addition, SRP is sustainable. They usually require minimal packaging material and are often made of recyclable materials, which facilitates disposal and conserves resources. Shelf-ready packaging offers numerous advantages not only for wholesalers but also for customers. They can purchase large quantities bundled, store them safely and in a space-saving manner on their own premises and then easily open and dispose of them in an environmentally friendly manner.

Shelf-ready packaging at METRO

METRO is increasingly using Shelf-ready packaging for its own brands in order to make it easier for its own employees to transport and store goods. But also to offer customers safe, practical packaging that conserves resources. Larger quantities of a product are bundled in shelf-ready packaging. This means that customers who need a larger quantity of a product can purchase just one SRP box instead of several individual products.

Hello METRO, why are you changing your product packaging?
Hello METRO

Packaging without frills - why?

Customer asks, METRO answers: Why are you changing your product packaging? What makes a packaging in wholesale?