PINK TOMATO – Bulgaria
More than 300 farmers participate in the ‘Nurtured with care in Bulgaria’ program of METRO Bulgaria. They supply METRO stores with cheese, honey and various types of vegetables and fruits from local cultivation. The regional offer is marked with its own logo. A highlight is the ‘Pink Tomato’ – a type of tomato that grows only in Bulgaria.
On the back of its successful operations over the past two decades, METRO Bulgaria now looks into the future to discover the major trends and prospects in food sustainability and innovations. Industry experts share their views and insights in these fields at a program in cooperation with Bulgaria’s leading newspaper Capital.
HONEY – Austria
Raising awareness for the work of beekeepers and the preservation of the honey bee: Those are the intentions behind the initiative ‘PROJEKT 2028’ which METRO supports in Austria. The initiative is committed to increasing the number of bee colonies in Austria and Germany. PROJEKT 2028 honey is available – in addition to other regional honey varieties – in the assortment of all 12 Austrian METRO stores.
SMILIAN BEANS – Bulgaria
BOSKARIN RIND – Croatia and Rdn KazBeef – Kazakhstan
WINE – Moldova
FERMOVE – Ukraine
LOCAL SEED – Turkey
Even though we have got used to a globalized world with all its advantages – think of enjoying coffee, tea or cocoa – local products can contribute to diversity and development. Be it in terms of the economy in the local area or through interesting and unusual products. Ultimately, what applies to all procurement options, both global and local, is to make responsible purchasing decisions.
Find out more about what regionality means for METRO and how retailers can meet the demands of their customers: Why Not Get Your Regional Products From a Wholesaler?