Own Business Study: Service, Quality and Sustainability

On the occasion of the “Own Business Day,” METRO will be presenting the results of a representative study reflecting the mood in independent businesses for the third time since 2017. It shows how important these local businesses are for many consumers in order to maintain their own way of life.


OBD-Study: The fact that many people value small and medium-sized companies is partly due to the fact that they act sustainably.

The METRO survey confirms that people love buying from own businesses.

OBD-Study: Small businesses serve the desire for individuality and diversity in the region

The study also shows how important these local businesses are for many consumers in order to maintain their own way of life.

OBD-Study: The study paints a very positive picture, because with 91 percent almost all of the interviewed entrepreneurs would start up again.

METRO International Own Business Study 2019/2020

To gain further insights into the experiences of business owners and how the public views independent businesses, METRO has commissioned the Own Business Study, a representative study encompassing 10,000 respondents across ten countries.

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Discover the Own Business Day 2019

Own Business Day celebrates business owners by advertising them on an online platform with their special ideas & offers. On 8th October everybody can enjoy thousands of specials and pay tribute to the business owners that allow all of us to keep our own way of life.

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