Moving People

Every Female Business Owner is unique: Women and Business Ownership and what Motivates them

Every Female Business Owner is unique: Women and Business Ownership and what Motivates them

Many women dream of starting their own businesses. However, only few believe their dreams will become reality.
54% of female business owners say they want to earn a living doing something that makes them happy.

A total of 82% even consider digital tools to be important for marketing their products and services
Digital Tools are essential to run an independent business day-to-day
88% of all female business owners say they would found their business again if they could go back in time.

79% of female business owners think that digital tools are essential to run an independent business day-to-day.
49% International and 20% in Germany of female business owners are younger than 45, 51% International and 80% in Germany are older.
Country overview of how many percent of women would like to start their own business compared to how many think it's very likely.

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