Efficiency instead of beauty - wholesale packaging

More stable, easier to carry, more sustainable: We aren’t making our packaging prettier – we’re making it more practical. That’s what wholesale is about. Customer asks, METRO answers: This is how METRO adapts packaging to customer needs.

Hello METRO, why are you changing your product packaging?
Hello METRO  - new series on mpulse.de

What´s it all about?

One product is suddenly more expensive – but another one is cheaper than before. Why is that? Not only in view of inflation and rising energy prices, this is one of many topics that concern METRO customers. Whether product availability, new product packaging or changes in the METRO assortment: MPULSE explains what restaurateurs and traders want to know.

Hello METRO,

why are you changing your product packaging?

More sustainable packaging

👉🏼 About 78% of consumers surveyed consider sustainable packaging to be particularly important. The second-most frequently named criterion is the inclusion of product information on packaging (2020 survey, statista.de).

👉🏼 12 fewer lorries have to take to the road, thanks to a change in package sizes for aro cosmetic tissues. With the new own-brand packaging, 192 more packages fit on a pallet.

More stable packaging for large containers

Business customers buy in large volume – to make sure the required amounts are always available in the store, our employees work to keep the shelves continually filled. This goes even faster with our new own brand packaging, such as for the aro sunflower oil, which can now be placed even more stably directly on the pallet thanks to precisely cut cardboard intermediate layers.

Practical handle

On purchasing runs, as in the kitchen, the approach of food service professionals is direct and hands-on. Large, heavy containers, like for METRO Chef frying oils, are easier to carry with our convenient handle.

QR code for more information on the packaging

Mise en place. All important background information on products is just a click away! The QR code on the packaging for the mobile 6-burner gas barbecue from METRO Professional, for example, leads directly to a video explaining the set-up.

Packaging with less plastic

With our more sustainable packaging, we support our customers’ increasing expectations with regard to sustainability. For example, our own-brand packaging in office range has saved 51 tonnes of plastic in two financial years.

Cans with ring-pulls

In a professional kitchen, every move has to be sure and direct. We conceive our own-brand packaging to facilitate this. Ring-pulls make containers like METRO Chef tomato puree even easier and faster to open – without the need for additional devices or utensils.


METRO own brands

METRO own brands are specially designed to meet customers' needs. Whether delicacies from Fine Life, kitchen equipment from METRO Professional or coffee products from Rioba - METRO's own brands provide customers with suitable products.

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Any questions left? Read more:

Hello METRO  - new series on mpulse.de

Why do you remove products from the range?

Why do prices fluctuate? Why are products discontinued? MPULSE answers customer’s questions.

Hello METRO  - new series on mpulse.de

METRO's support for the hospitality industry

Customer asks, METRO answers: How are you supporting the hospitality industry?

Hello METRO  - new series on mpulse.de

Convenience in the professional kitchen?

Convenience in the professional kitchen? That doesn’t have to be a contradiction. MPULSE answers customer questions.

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