What´s all about?
- Top seller in Poland, Hungary and Romania
- METRO's own brands for traders: Fine Life
- What is the bulk price?
- Franchise concepts for traders in METRO and MAKRO countries
Whereas the focus in Germany is on hoteliers, restaurant owners and caterers (HoReCa) in particular, the core target group in many Eastern European METRO and MAKRO countries is what are known as traders – independent resellers such as small grocery stores and kiosks. Unlike restaurateurs, who need ingredients and kitchen aids, traders focus on everyday products that they can resell. Both customer groups nevertheless benefit from scaled prices as they have one thing in common – they need large volumes of specific products.
Top seller in Poland, Hungary, Romania
Every cent counts
As local neighbourhood grocers, it’s all about two things in particular for traders – customer centricity and their profit margin. Every cent counts when self-employed shopkeepers are purchasing. METRO developed the Fine Life brand specifically for traders, for them to stand their ground in the competition of modern-day retail. The convenience-optimised product range covers the key product categories for local grocers: non-perishable foods such as dried produce and tins, confectionery, frozen foods, beverages and near-food articles like toilet paper and tissues. Favourable purchase prices make the products especially lucrative for the resellers.
What is a bulk price?
The benefit of scaled prices or bulk price is felt in relation to in-demand products. The more you buy, the lower the unit price – both for food and non-food articles in the wholesale stores and in the METRO online marketplace. The only exceptions are ultra-fresh goods and white goods. Each scaled-price product is divided into three scale quantities, with the individual quantities varying. For instance, concrete examples from Poland, Hungary and Romania illustrate that there can be scale quantities of one, six or twelve portions or of one, three and twelve portions. With every move up to the next scale quantity, a percentage discount is applied to the price per portion.
METRO also offers franchise concepts for traders in Bulgaria, the Czech Republic, Hungary, Poland, Romania, Russia, Serbia and Slovakia. The network already comprises some 8,000 owner-managed businesses. The traders’ profitability and ability to compete are boosted by special offers, advice and marketing campaigns – without depriving them of their operational and financial independence. This is also what the ‘Buy more, pay less’ concept contributes to – maximum profitability.