Hello METRO, How do you choose the wine of the year?
Wine preparation and selection
METRO's wine experts are in constant dialogue with suppliers and follow current trends. Only relevant wineries and producers that meet METRO's wine standards are considered. To select the best candidates, METRO uses an internal evaluation system with a wide range of criteria - from the needs of our professional customers, the origin of the wine, the price-performance ratio and the quality of the producer to the characteristics of the terroir, i.e. factors such as soil and climate that favour the wine. Factors such as soil and climate that give the wine its character.
Wine tasting and selection of the wine of the year
METRO experts evaluate the look, smell and taste of dozens of wines, as well as the history of the wine and its production process. More than 40 experts from 15 countries contribute their know-how - almost 150 years of expertise in total. Nearly 150 years of expertise. METRO will develop a unique concept for the winner, including an exclusive blend, attractive packaging and cross-channel marketing.