Would this success also be possible if your hosts were to offer something other than street-food?
There are some examples of Michelin-starred restaurants. The Ikarus restaurant in Hangar 7 near Salzburg hosts a different international star cook each month. It works well - but only for a certain group of customers. Street-food in the meaning of top-quality snacks hits a nerve of our times. An increasing number of people visit a restaurant during their lunch break. They expect fast food that is exciting, varied and always top quality. They have a high level of awareness and want to know where their food comes from. The "Laden ein" concept meets exactly these criteria.
Additional ingredients: being pressed for time and curiousness. What is your secret in making your guests curious about your offer time and again?
We feature a new trend every two weeks - and our guests know that. Our social media activities keep them up-to-date. Every second Monday, each time we change the restaurant, we post the new menu on Facebook or Instagram around half an hour before opening. We will also post video clips of our test meal - everything is done last minute and makes them want to know more.
How long until the guests will become tired of the concept?
We are in a good position. Our concept works. It may well be that the street food is replaced by something else at some point further down the track. As the saying goes, the restaurant and catering industry never sleeps... But that is precisely why young talents will always be in need of a place where they are allowed to experiment. We are that place.