METRO customer embraces multichannel

The METRO delivery service simplifies daily tasks

For two years, Assia Bencherif has been receiving deliveries of fresh and chilled products, tinned food, baked goods and other items from the METRO delivery service. The weekly delivery is a huge relief in their often hectic daily routine. ‘We often don’t have time for bulk buying, and then everything needs to be transported and refrigerated too. The delivery from METRO takes a lot of stress off our shoulders’, says the restaurateur. She places her weekly order either online through the METRO app or by phone with her customer manager.

Finding inspiration at the METRO wholesale store

Assia Bencherif used to do her daily shopping at the METRO store in Ludwigshafen. Since she started receiving regular deliveries, she visits the store less often. But she still greatly appreciates shopping in person. ‘Sometimes I need extra supplies at short notice or just want to browse and get inspired’, she explains. Shopping in the store helps her find new ideas for the kitchen and adapt quickly to her customers’ wishes.

Personal advice is a major plus

Another advantage for Assia Bencherif is her close relationship with her customer manager, Frank Wilhelm. She is in weekly contact with him and values the personalised advice highly. ‘Mr Wilhelm is always available, helps with our online orders and keeps us updated about special offers’, says the native Uzbek. ‘When we opened our second restaurant, he was also there to help and advise us from the very start. For the first delivery, for example, he made sure the driver knew exactly where to drop it off.’

METRO own brands impress

Products from the METRO own brands, such as METRO Chef, Aro, and Rioba, make up much of their METRO shopping. ‘For example, we love using Rioba products in our speciality coffees, and we use the syrups to flavour our lemonades’, explains the restaurateur. It was the quality of the products and value for money that won them over, and the feedback from their guests has also been consistently positive. Assia Bencherif also likes to take advantage of the bulk pricing. ‘We use a lot of milk in our bistro, more than ten cartons a week’, she says. Thanks to bulk pricing, she saves a lot on these large quantities.

Keeping track of the figures with DISH POS

Assia Bencherif has chosen the DISH digital cash register for both of her restaurants. ‘We often had problems with our old model because it was becoming outdated.’ But thanks to DISH POS, the new cash register system now runs smoothly. Customer service is always available, and the installation went off without any issues: ‘After just a few hours and some brief instructions, the cash register was ready to use the same day.’ Assia Bencherif particularly appreciates the back office function, which she can access from anywhere. ‘This means I can see live data for both businesses and track which products are selling well or poorly.’

Easy ordering through the METRO Marketplace

Shortly after opening, the Bencherifs decided to expand the outdoor area of their Eckbar in preparation for the summer. ‘We ordered ten tables and 26 chairs through the METRO online marketplace’, says Assia Bencherif. The purchase was completed in just a few clicks. ‘It took just two cappuccinos to place the order’, her husband Dries says, laughing. The restaurateur also bought a large freezer through the METRO online marketplace. ‘I find it very practical that you can have bulky items like this delivered right to your doorstep’, she says.