METRO offers a comprehensive range of spirits, from own brands with over 100 locally or internationally sourced items to various trader's brands in sectors from basic to ultra-premium. Own brands score points for their broad product portfolio and a very good price-performance ratio. It is true that alcohol-free and low-alcohol products that suit a healthy lifestyle and support sustainability and regionality are in vogue. Nevertheless: ‘The biggest trend that we notice in the sector is towards higher quality,’ says Antonio Fernández-Oviedo, Head of Sourcing for the Beverages sector at Global Food Sourcing at METRO AG. ‘You could call it “premiumisation” where, also in own brands, there is search for unique origins, production traditions, niche flavours. Spiced rums are growing, so we just launched one, a blend from Guyana and Jamaica. Vodka is becoming more and more premium, which is why we also launched a 5 times distilled vodka.’ METRO’s own-brand spirits range includes gin, whiskey, rum and vodka in various price categories, as well as sambuca, limoncello, vermouth and several more. For commercial customers, METRO offers larger formats, such as 1-litre bottles, alongside the standard size (70 cl). ‘At the same time,’ Fernández-Oviedo explains, ‘the growth of mixability and professional bar-tending is leading to requests for new creativity, taste and fantasy options. Pink gin, for example, is one of these trends, and it is also reflected in our own brands.’