At the moment, the app in question is still a prototype, but much like all other apps on show at the METRO innovation exhibition, it offers a promising glance at the future. For three months at a time, the lab on the METRO campus showcases exhibits relating to various trends that are already causing a stir in the wholesale and catering sectors. The current topic: augmented and virtual reality.
One of the six showcases contains a catalogue app developed by our tech colleagues at METRO Romania. All visitors receive a card with a specific persona at the entrance to the lab, which encourages them to step into the shoes of a different target group. They view the various displays with their new identity in mind – an employee of a Slovenian MAKRO store, for instance, or the chef of a vegan restaurant.
The latter would be very interested in the ShoppAR app: it recognises product packaging and displays additional details, such as contained allergens and information on whether the product and its packaging are vegan. How useful – customers no longer need to comb through long lists of ingredients or whip out Google. They just need to point their camera at the shelf.