A long road runs alongside fields and power poles to Gornet in the Prahova district, about 100 kilometres north of Bucharest. In the distance, the foothills of the Carpathian mountains protrude into the rural sky. Somewhere on this street, where it is lined with houses, there is a school and just a few metres away is a small shop owned by Elena Mocanu. At lunchtime the local pupils like to come here to eat warm pastries from Elena’s new oven. An orange-green logo is lit up above the entrance, displaying a name that is well known in Romania: ‘LaDoiPasi’.