How METRO supports independent Traders
METRO is responding to trends like these by expanding, among other things, its e-commerce offerings for the sector. METRO has long supported independent Traders with digital solutions, for example in India
. Another form of support is franchise models, through which METRO offers self-employed people a professional framework for their business, including brand identity, own brands and advice.
‘Retailers are required to combine a range of products with specific services,’ says Quest. ‘METRO creates offers and solutions to make our customers competitive.’ As part of its franchising concept, METRO intends to further expand the Trader franchising model in countries such as Poland, Romania and Russia. In addition to products and marketing support, partners also receive training opportunities and other services. This makes the franchise segment one of the biggest strategic growth drivers for METRO. A franchisee purchases on average 3 to 4 times more frequently, and in larger quantities, from METRO than non-franchise customers. In fiscal year 2019/20, the METRO franchise model numbered more than 8,100 shops in 9 countries.