A kind of digital producers’ association?
That’s it! That sums it up pretty well. Of course, it wouldn’t work on a national level. What we need are regional platforms that connect regional businesses and restaurants.
How can the wholesale industry help to change canteens for the better?
Both sides must work towards that change. For a wholesaler to increase their organic range from 2 to 10% is a big step in the right direction, but they need buyers, too. If canteen kitchens were to use more organic produce and wholesalers were to supply them – that’d be perfect. At the moment, though, one party does not supply them because there is no demand, and the other party does not use them because there is no supply. Canteens could demand more organic food, and the retail industry would have to react quickly. Alternatively, retailers could be brave and offer more organic goods and just say: “Here you are. Do something with it! Change something! We’re on board.”