The aim of this initiative Electric Vehicle 100 is to promote electromobility through contributions from the companies, like for example installing electric charging stations for their customers and employees, until the year 2030. The founder of this initiative is the Climate Group, an international association of regions and businesses who profess their support for an active climate policy. The Climate Week NYC was founded by the Climate Group in 2009 and is one of the largest international summits driving climate action. In addition to METRO another nine international companies, among them Unilever, IKEA Group, Vattenfall and Deutsche Post DHL, have joined the initiative.