Supply shortages in wholesale: METRO answers frequent customer questions
Hello METRO, with all the economic turmoil these days, how do you manage to keep the shelves full for your customers?
👉 High inventories
We maintain a continually high inventory to guarantee that the products our customers need are available without interruption. For example, we order Christmas goods as early as the preceding January.
👉 Shorter transport routes due to regional products
Wherever possible, we are increasingly establishing partnerships with suppliers from different regions. For instance, since 2022, we have been obtaining refrigerators not only from Asia, but from Europe as well.
👉 Expanded network of suppliers
To be able to cushion the effects of supply shortages, we keep in constant contact with our suppliers and, whenever possible, purchase every product from more than one source. For every product, we make inquiries with at least two or three suppliers.
👉 Product alternatives through METRO own brands
METRO offers own brand products in many categories along with the sought-after A-brand products. That way, there is always an alternative.
METRO Online Shop
There are even more choices available at METRO Marketplace, the largest B2B online store for non-food items for the HoReCa industry. Professional customers get everything they need here - uncomplicated and via a single platform.
makro.nl/marketplace
makro.pt/marketplace
metro.it/marketplace
makro.es/marketplace
metro.de/marktplatz