METRO expands local partnerships
Since the end of June 2021, locally-based producers in 5 selected METRO test markets in Duisburg, Esslingen, Hamburg-Altona, Karlsruhe (Gastro) and Nuremberg-Buch have been receiving special support. The campaign ‘METRO regional. Tastes like home’ boosts small, Germany-based manufacturers and producers with fewer than 100 employees by drawing attention to production companies in each region. Gradually, more and more regional items are being adopted into the product mix. This is how METRO is helping its customers to expand their regional range.