Restaurant operators have little time in their stressful everyday lives. The METRO sales force is there to help, so that restaurateurs can focus on looking after their guests. Derya Kaynak Özturan, head of sales force management for northern Germany, and her team provide tips on how customers can optimise operational processes and make their day-to-day business easier.
Prepared ingredients help when things get stressful. Pre-cut vegetables, for example, take pressure off your staff, leaving more time for your guests.
Food Service Distribution (FSD), METRO’s delivery business, brings everything you order directly to your location. No more time-consuming journeys back and forth, no more petrol costs, no more tedious loading and unloading. You can place orders from anywhere, even from abroad, and you can track the delivery status anytime via the METRO app.
The METRO app makes all your invoices available online. From there, they can be easily forwarded to your accountant. So, all your receipts are always to hand. More about the app: see the inside front cover.
Every Friday, METRO Germany’s ‘Profitipp’ (‘Pro tip’) brings product recommendations at low weekly prices to your mobile phone – directly via WhatsApp and tailored to your business segment. From meat to fish to vegetables, it lets you plan your week and save money at the same time.
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With a modern POS system such as DISH POS, guests can order via QR code and pay digitally – which directly results in more sales, as they can place orders themselves at any time. More about DISH
The notice ‘Permanent low price’ indicates that a quantity discount applies to the respective product. The higher the volume purchased, the lower the unit price paid. Another way to save money: own brands. On average, they’re 15% to 20% cheaper than A-brand products – without compromising on quality.
Derya Kaynak Özturan has worked for METRO for 22 years. After completing her training as a wholesale and foreign trade merchant, the Hamburg native gained experience in sales force and operations management. Today, as a regional head, she oversees more than 100 METRO sales force employees in northern Germany. Her goals: optimal customer service and strong sales results.
You can't do without professional knowledge. With MPULSE tips from pros for pros, you can refine your concept and learn how to turn a good dish into an unforgettable experience.
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