Arthur Fuchs discovered his passion for coffee early on. After studying hotel and hospitality management, the trained catering professional worked for a large coffee shop chain for several years before opening his first café in 2007. In 2010, he was drawn to North America , where he spent two years travelling the West coast from Vancouver to San Francisco: ‘I realised that the American coffee society was much more advanced than the German one at that time,’ he recalls. ‘While different coffee specialities were already being advertised there, the selection in Germany was pretty scarce and mainly focused on the classic Italian or German filter coffee varieties; and the standard wasn’t particularly high.’ After talking to many local roasters on his trip, he learned that coffee roasting companies can be more than just suppliers for the hospitality industry.
Working together to make the coffee world a little bit better
‘We now supply around 100 local hospitality industry partners in Düsseldorf and the surrounding area,’ Fuchs reports. In addition to supplying hospitality industry and private customers, his team also provides hospitality consulting services and develops new recipe ideas with customers. Furthermore, they offer training in espresso basics or latte art and run a mobile coffee catering service. ‘My job doesn’t feel like work at all,’ the METRO customer says laughing, ‘because with every cup we make sure that delicious and eco-friendly coffee gets into the espresso machines of restaurants and private households.’