Share of sales for regularly returning customers

Name	Description	Retention Period
_mg	This cookie used for the user's authentication.	Session
allowedCookie	This cookie stores whether a decision has already been made to use cookies or not.	Session
allowedUserCookieCategories	This cookie stores the consent given by the visitor to the use of cookies and to the integration of third-party content (see below for selection) for current session.	Session
ASP.NET_SessionId	This cookie stores the visitors session state to ensure smooth communication between server and client.	Session
lang	This cookie stores the language chosen by the visitor for the duration of the session.	Session
sxa_site	This cookie stores the name of the site	Session
theme	This cookie stores the theme value	Session
__RequestVerificationToken	This cookie stores the visitors request verification token to ensure smooth communication between server and client.	Session

Name	Description	Retention Period
consentfuture	This cookie stores the consent given by the visitor to the use of cookies and to the integration of third-party content (see below for selection) for future sessions.	390 days
langfuture	This cookie stores the language selected by the visitor for future sessions, in case preference cookies were accepted.	390 days
themefuture	This cookie stores the theme selected by the visitor for future sessions, in case preference cookies were accepted.	390 days

Name	Description	Retention Period
_fbp	This facebook cookie enables the collection of anonymised statistics about the use of articles and content on this website in the facebook business manager.	90 Days

Name	Description	Retention Period
_ga	This cookie is used to distinguish users. We use the web analysis service Google Analytics of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. For details, please refer to the cookie policy of Google Analytics	2 Years
_ga_property-id	This cookie is used to persist session state. We use the web analysis service Google Analytics of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. For details, please refer to the cookie policy of Google Analytics	2 Years

	Name	Description	Retention Period
	You Tube	The YouTube videos embedded on these pages use a number of cookies for display. For details, please refer to the privacy policy of Google.	For details, please refer to the privacy policy of the service provider mentioned in the description.

The share of sales for regularly returning customers is a key figure with regard to sales for all strategic customers (HoReCa and Traders).

What’s it all about?

What is the share of sales for regularly returning customers?
Share of sales for regularly returning customers at METRO

The share of sales for regularly returning customers is a business indicator relating to the share of sales for all strategic customers. These are customers from the HoReCa and Trader sectors. The “Others” segment is excluded from the share of sales.

Share of sales for regularly returning customers at METRO

This is one of the key figures METRO uses to evaluate and monitor the progress of the sCore strategy. Customers considered to be returning regularly are those who have made purchases at METRO in at least 44 weeks in the last year.

Other key figures in the sCore Strategy are the digital share of sales and the availability of goods.

Customers benefit from multichannel concept

With options ranging from wholesale stores and deliveries to digital tools, the focus of the multichannel strategy is always on the customer.

METRO focuses on the customer. In the wholesale store, in deliveries, in the online shop or digital services. That’s because METRO wants to build long-term, collaborative partnerships.