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Share of sales for regularly returning customers

The share of sales for regularly returning customers is a key figure with regard to sales for all strategic customers (HoReCa and Traders).

What’s it all about?

  • What is the share of sales for regularly returning customers?
  • Share of sales for regularly returning customers at METRO

The share of sales for regularly returning customers is a business indicator relating to the share of sales for all strategic customers. These are customers from the HoReCa and Trader sectors. The “Others” segment is excluded from the share of sales.

Share of sales for regularly returning customers at METRO

This is one of the key figures METRO uses to evaluate and monitor the progress of the sCore strategy. Customers considered to be returning regularly are those who have made purchases at METRO in at least 44 weeks in the last year.

Other key figures in the sCore Strategy are the digital share of sales and the availability of goods.

Customers benefit from multichannel concept

With options ranging from wholesale stores and deliveries to digital tools, the focus of the multichannel strategy is always on the customer.

Multichannel

METRO focuses on the customer. In the wholesale store, in deliveries, in the online shop or digital services. That’s because METRO wants to build long-term, collaborative partnerships.