Felix, what’s special about your products?
The way they embody our philosophy. Our products are always vegan, organic and donate a school meal to a child in east Africa. With lycka, we want to show that vegan and delicious are not mutually exclusive concepts, while also doing our part to end world hunger with every product we sell. The combination of delicious, social and vegan is definitely our unique selling point.
Every lycka product sold means a school meal for a disadvantaged child in east Africa. How does that work?
To make it happen, we work closely with Germany’s ‘Welthungerhilfe’ organisation. In Burundi and Malawi, we are working with local parents and teachers to build a community infrastructure made up of school gardens. The goal is firstly to make sure that the children get something to eat at school, which motivates them to attend. On the other hand the project also helps the small farmers to develop the local economy and trade.
A defined amount of every sold lycka product (between 6 and 11 cents, depending on the suggested retail price) goes to these projects. An average school meal costs around 9 cents there, so we can fund a meal with each and every product that is sold. But the impact of the project goes much further than that.