Before you joined TGTG and the fight against food waste, you co-founded fitness app and community Endomondo. What was your personal motivation behind this change?
When I first heard of Too Good To Go and the mission behind it, I was not aware of the environmental dimensions of the food waste issue. Once I realized the extent of the problem, I became one of the first investors in the company and joined as CEO six months later. I am proud to be part of building the team working relentlessly to fight the issue of food waste, and so protect the natural environment which was one of my motivations behind developing Endomondo: Not only to get people to work out – but to do this outdoors and appreciate nature again. As we move into the new normal, this really is the beginning of a new set of global environmental and social priorities. I couldn’t be prouder of our strong sense of purpose.