Too Good To Go in times of Corona: "We Care"
Too Good To Go added non-profit initiative „We Care“
over the Corona crisis
, and with immediate effect restaurants can offer their to-go menu and food retailers can sell products via the platform Too Good To Go. This temporary offer helps them to maintain their business. The project, with which To Good To Go wants to give back to their community, is currently active in France, Germany, Belgium, Portugal, Denmark, Norway, the Netherlands, UK, Switzerland and Poland, and the +22 million users of the app have access to more than a thousand products.
Partnership with METRO
The partnership between METRO and Too Good To Go was first launched in Germany in October 2018 and was extended internationally in May 2019. It was originally set in six countries - Denmark, Belgium, France, the Netherlands, Italy, and Spain. Now, users of the app are able to buy unsold surplus food for reduced prices from all 17 stores in the Netherlands, and six in Belgium to save the food from going to waste.
After success in these countries, Portugal, Austria and Poland were added in November 2019. The partnership also includes a customer referral model that means the METRO team proposes Too Good To Go to end customers in HoReCa as the digital solution to them fight food waste in their operations.
More about METRO’s sustainability strategy: 2018/19 progress report – our sustainability strategy