The technology used by Wasteless reduces the prices of goods according to their best-before date – the ‘older’ the product, the cheaper it becomes. The pricing is optimised using artificial intelligence (AI). Oded Omer, Co-Founder and CEO of Wasteless, considers their solution an evolution in inventory control systems. Following extensive testing, Wasteless technology will be integrated into METRO’s POS system in 2021. The new pricing system will first go live at selected MAKRO stores in Poland. A wider rollout of the AI-driven pricing technology is planned. Omer: ‘Most importantly, this is a huge win for the environment. There’s a lot of talk about sustainability in business, but it only really works if it’s also profitable.’ More about the cooperation between Wasteless and METRO.