What experience have you gained in the past months?
We’ve seen that the problems restaurant owners are facing are very similar globally. The number one problem for restaurant owners is finding, recruiting, training and retaining staff, whether that’s in London, Berlin, Dubai or Singapore. More and more restaurants have started to adopt the use of technology
to mitigate the problem and Covid
accelerated this movement.
We’ve also learned that restaurants are fed up with third party delivery platforms that charge very high commissions and that restaurants increasingly look for B2B SAAS platforms like Waitrr that allow them to own their ordering experience and data.
Where is the journey going - what comes next?
In the past few months, we have launched our solution in 6 countries, as a next step, we are working to reinforce the support in each of those countries. At the same time, demand for our services are increasing in many more regions of the world, so we are working very hard to make Waitrr available in those markets.
Aside from that, we are continuously innovating new features to make the ordering experience smoother for the guest, but also adding functions that help the restaurant owner.
For example, we are developing our feedback feature even further; it asks every guest how their dining experience was. This feedback is collected and provided for internal purposes only. It’s there to help the restaurant owners identify areas for improvement.
We are currently building a dashboard that will help restaurant owners follow up on negative feedback and carry out service recovery, for example being able to send a voucher to the guest as compensation, ultimately, we hope this helps maintain the number of returning customers.
Key figures of the app
Founded in 2015, we now have hundreds of clients around the world, including global brands such as PAUL, Pizza Express, 4 Points by Sheraton, and Singapore Airport. We specialise in dine-in / table service ordering by the use of a QR code. The guest scans the QR code with their phone, whereby Waitrr opens in the phone browser so they can see the menu, order and pay. There is no need to download an app, that is what ensures a higher adaption rate. The guest can then order and pay directly via our platform.
Technology also has the benefit that it’s consistent. For example, Waitrr never forgets to ask “Do you want fries with that?”, meaning Waitrr automatically upsells and as a result increases the order sizes up to 25%.