Protein-rich recipe for success
The start-up company Beyond Meat
, founded in 2009 by Ethan Brown, is part of the
USA is one of the most sought-after young companies in the food industry. The list of prominent supporters are long - including entrepreneur Bill Gates, actor Leonardo DiCaprio and the two Twitter founders Evan Williams and Biz Stone, who have all invested in the company in recent years. The founder Ethan Brown was able to convince all of them of his revolutionary products. The concept is to replace animal protein with plant-based protein that tastes good and is better for the environment. Since November 2018, METRO Germany offers the Beyond Meat Patty as the first wholesaler in Germany.