The big picture: Together with her husband FLORIS Vlasman, who lent the firm his name, Kerstin Vlasman founded the Berlin event catering company FLORIS in 1994. It now ranks among the pioneers in the catering sector. FLORIS stands for sustainable, socially responsible and fair catering that sets itself apart through environmental protection, social and economic stewardship and sustainable company management.
However, thinking about sustainability not only in ecological but also in economic terms is both a challenge and an obligation for FLORIS – especially during the coronavirus pandemic. Only those who manage their finances well will survive in the long term. Sustainable hospitality is still often considered expensive. But by optimising energy efficiency and reaping the associated energy savings, finances can be much better managed. FLORIS uses its resources in a targeted way, such as by avoiding waste of all kinds – not only to do the right thing for society and the environment, but also to reduce operational costs.
For the entrepreneur couple, it is a matter of course to take responsibility for the environment and for their fellow humans. ‘For our children’s sake, we wanted to take responsibility for the world we will one day leave behind and stand as an example for the industry sector,’ says Kerstin Vlasman. ‘For us, the focus is on the regional sourcing and seasonality of the food, as well as on energy, the climate, water and waste. So in 2009, we decided to offset our CO2 footprint systematically with our partner KlimaInvest Green Concepts.’ Back in 2012, FLORIS was the first caterer in Germany to achieve 100% climate neutrality through the offsetting of all CO2 greenhouse gases relating to energy consumption (production/administration) and mobility. FLORIS also offers its customers complete offsetting for its catering services.