Moving Boundaries

METRO Survey Shows: 3 Out of 4 People Worry About the Hospitality Industry – Yet Do Little

Will the restaurant scene be different after Covid-19? The vast majority of people think so, as a representative METRO survey shows. However, there is room for improvement in terms of support.

How much do people care about the hospitality industry and the consequences it will face as a result of Covid-19? A recent survey by METRO and Civey in Germany shows that the concerns are immense. According to the survey, 73.3% of those questioned believe that the Covid-19 situation will have a lasting impact on the gastronomic scene – and it will be a negative one. The sample included 10,000 people aged 18 and over, and the survey ran from 11 to 15 November 2020.

Since the beginning of November, a partial lockdown has been in effect in Germany, as in many countries around the world: restaurants and cafés are only allowed to offer food for takeaway or delivery. Most bars and pubs are closed due to a lack of takeaway options, but a number of restaurateurs have also closed down due to the current restrictions.
 

Majority wants near-term perspective for reopening

The survey represents a current picture of society’s mood. According to its findings, a large proportion of respondents feel that the political decision-makers need to step up: 78.4% consider it important that politicians provide a short-term perspective for the reopening of restaurants and cafés. More than 70% would appreciate audited certifications of hygiene concepts and their implementation in restaurants.Although there is a strong call from the population to give the hospitality industry a perspective soon, there is still room for improvement in terms of support for the industry’s survival. Despite all the concerns about the diversity of restaurants, only 25.7% of respondents say that they order food more often since the intensified restrictions took effect. The complete survey results of the METRO study are available at politik.metroag.de.

#GiveYourKitchenABreak

To promote restaurateurs’ takeaway and delivery services, METRO has launched an extensive Christmas advertising campaign for the first time in the company’s history. The global campaign #GiveYourKitchenABreak is rolling out in up to 18 METRO countries. It can be found, for example, as #GoenntEuerKuecheEinePause in Germany, #DêUmDescansoÀCozinha in Portugal or #DaiUnaPausaAllaTuaCucina in Italy. Its call: give your own kitchen a break and order this year’s Christmas menu from a nearby restaurant instead. With this initiative, METRO aims to support its millions of professional customers in all METRO/MAKRO countries, especially in the restaurant, hotel and catering and fields.


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