How much do people care about the hospitality industry and the consequences it will face as a result of Covid-19? A recent survey by METRO and Civey in Germany shows that the concerns are immense. According to the survey, 73.3% of those questioned believe that the Covid-19 situation will have a lasting impact on the gastronomic scene – and it will be a negative one. The sample included 10,000 people aged 18 and over, and the survey ran from 11 to 15 November 2020.
Since the beginning of November, a partial lockdown has been in effect in Germany, as in many countries around the world: restaurants and cafés are only allowed to offer food for takeaway or delivery. Most bars and pubs are closed due to a lack of takeaway options, but a number of restaurateurs have also closed down due to the current restrictions.
Majority wants near-term perspective for reopening
The survey represents a current picture of society’s mood. According to its findings, a large proportion of respondents feel that the political decision-makers need to step up: 78.4% consider it important that politicians provide a short-term perspective for the reopening of restaurants and cafés. More than 70% would appreciate audited certifications of hygiene concepts and their implementation in restaurants.Although there is a strong call from the population to give the hospitality industry a perspective soon, there is still room for improvement in terms of support for the industry’s survival. Despite all the concerns about the diversity of restaurants, only 25.7% of respondents say that they order food more often since the intensified restrictions took effect. The complete survey results of the METRO study are available at politik.metroag.de.
To promote restaurateurs’ takeaway and delivery services, METRO has launched an extensive Christmas advertising campaign for the first time in the company’s history. The global campaign #GiveYourKitchenABreak is rolling out in up to 18 METRO countries. It can be found, for example, as #GoenntEuerKuecheEinePause in Germany, #DêUmDescansoÀCozinha in Portugal or #DaiUnaPausaAllaTuaCucina in Italy. Its call: give your own kitchen a break and order this year’s Christmas menu from a nearby restaurant instead. With this initiative, METRO aims to support its millions of professional customers in all METRO/MAKRO countries, especially in the restaurant, hotel and catering and fields.