Traders – a trusted purchasing source
In addition to HoReCa, there was another target group that wanted to be supported with appropriate solutions: Traders. The owner-operated stores have grown in popularity and importance among end consumers in recent months. They were seen as a safe and easily accessible shopping source – after all, large crowds and long lines could be avoided here.
As a result, the demand for the necessary cleaning, washing and hygiene products as well as personal care products from the Traders themselves increased – because they act as multipliers who resell purchased goods to end consumers.
For METRO, this meant supplying the Traders with an appropriate range and helping to meet the demand. They now required the relevant products not only more frequently, but also in larger quantities. This led to a solid increase in average spend per customer and ultimately to a positive development compared to other retailer-relevant categories.
Compared to the pre-Covid era, this development also included a general increase in Traders and professional SCO customers for METRO.