In France, for example, METRO took a 360-degree approach to the issue of Covid-19 protection. It aimed to provide customers with concrete hygiene solutions in the form of products, tools and services while protecting colleagues in the stores. This included an extensive range expansion, interior redesign, Covid-updated cleaning and hygiene cards as well as special Covid catalogues and an e-learning education platform for employees and customers. In this way, METRO was able to provide important know-how on the use of its professional products in relevant application areas. This helped to protect employees and customers, while also promoting and giving visibility to all relevant product categories in a targeted manner.
In Spain, HoReCa customers were greeted with a ‘Welcome Back Programme’ with deeper discounts on relevant products and items that have become particularly important for the industry. In Italy, the focus was on adapting the product range to changing customer needs, making relevant products more readily available to customers, maintaining price stability and education. In addition, training was provided for sales staff to educate customers and store associates on how to use hygiene products in a professional environment with maximum effectiveness.