With these products METRO is committed to sustainable protein consumption, some examples
• Olhó Carapau fish: MAKRO Portugal promotes the consumption of horse mackerel, the national fish which has become a less known alternative when eating fish. Every wholesale store has a local version.
• Boškarin beef: Since 2016, METRO Croatia has been supporting a farmer in Croatia that is committed to the preservation of Istrian Boškarin beef. The breed is very rare and was almost extinct in the 1990s. METRO works together with the farmer to offer this high-quality local meat and by doing so also keeps the stock of this breed preserved.
• Reine Lungau Milk: Since 2018, METRO Austria has been purchasing milk from cows from the Biosphäre Reine Lungau. There, the cows are kept on small family farms where they graze exclusively on meadows in the region and are slaughtered when the milking season is over. This enables the farmers to produce meat of a higher quality.
• Free-range eggs: METRO Pakistan works with farmers whose hens are raised outdoors on pastureto produce free-range eggs. METRO Turkey has introduced a private label for non-caged eggs.
• Smilian bean initiative: METRO Bulgaria supports local culinary traditions and works with local producers of the Smilian bean to promote the product and make it available for a wider market.
• Own brand solution from Rotterdam Trading Offic: METRO offers a new product range with plant-based meat under the METRO Chef private label – initially gyros, shoarma and natural chunks are available. Pork and beef-like will follow.
• Algae: METRO Japan offers a wide range of algae.
• Insect pasta: METRO stores in Germany and Austria offer pasta made from insects.
• Vegan fish products: At METRO Germany, vegan fish products are part of the fixed assortment.
The topic Conscious Proteins is one of 8 strategic focus areas of METRO's sustainability strategy. Read more about our sustainability strategy and the 8 strategic focus areas in our Corporate Responsibility Report 2019/20