Sensory analysis and product evaluation: dos and don'ts
Professional tasting starts with the selection of a suitable room and its preparation. Things to consider, for example:
👉🏼 Ventilation: Sufficient exchange of air
👉🏼 Ambient noise: Quiet atmosphere
👉🏼 Smell: The tasting room must be odourless, no odour-intensive cleaning agents or other substances should be used
👉🏼 Presentation of samples: Daylight (if necessary by daylight lamps), neutral tableware
Why does loudness matter for a food tasting? ‘Product testers should feel comfortable and there should be no distractions,’ advises sensory expert Sippel. After all, judgements should be as unbiased as possible.