Alexander, what is the connection between you and antelopes?
The antelope is the ‘heraldic animal’ of Spryker and the code name of our main investor, whose internal project name was ‘Project Oryx’ until its founding. The oryx is a type of antelope - the only one that can take on lions. Project Oryx was initially called Project A. When we evolved from it, we remembered that original project name, and the antelope as a figurative mark was born.
And why the name Spryker?
We needed a name that was easy to remember, but also had a free .com domain and the possibility to register it as a trademark. Spryker is based on the word ‘spry’, which means ‘agile’ and ‘energetic’, among other things. That describes our software very well.
It's about selling more efficiently and not necessarily about selling better products.
What's so special about your e-commerce business model?
The oldschool e-commerce systems, which we used to implement with our customers, were not really designed to represent new and complex e-commerce models. They didn’t really allow us to distinguish ourselves from the competition. And that's what it's all about today. It's about selling more efficiently and not necessarily about selling better products. Selling more efficiently in 2019 almost always means using better technical solutions, especially in software development. And that's why we founded Spryker. Because the market has changed.
What does a successful e-commerce strategy look like?
In a world of mounting diversity of devices and continuously increasing customer demands coupled with rising competitive pressure, the only companies who survive are the ones that constantly reinvent themselves, continuously challenge their business model and tweak it to meet their customers’ needs - or reignite their interest. That, in turn, is only possible if implementation is fast and efficient. The faster ones win. Companies releasing something relevant to their customers five times a day eventually overcome billion-euro corporations that possibly only manage to do this twice a year. That’s the only way sustainable scenarios like mobile apps, IoT, blockchain technology or bot and voice integration can be successfully tested for their relevance to the respective business.