What is a sustainable product?
A sustainable product
should rest on all 3 pillars of sustainability: ecological, social and economic.
This means that agriculturally responsible and economically sensible processes play a key role. Specifically, they should avoid the use of chemicals, give the soil sufficient time to regenerate, use water and raw materials sparingly and treat animals humanely. Environmentally friendly packaging as well as energy-saving and low-emission processes are also important. What is more, sustainable production also means maintaining working conditions that are fair and safe, and thus socially responsible.
The Denkstatt impact analysis is helping METRO Bulgaria see the big picture. ‘As wholesalers and retailers, we are the gateway between the ‘farm’ and the ‘fork’, and we have a significant influence on what people eat and how it is produced,’ Ivan Raynov says. That’s why METRO is committed to a holistic approach to product sustainability – so that we can all benefit from it in the end.