So it is not just about moving customers who used to shop at METRO wholesale stores to the online shop.
Not at all. We are not moving customers from the physical stores to the internet, we are offering our existing customers a much larger product range than before. That increases our share of wallet. On top of that, we are addressing new customers. Queries submitted through search engines, for instance, are a highly relevant source of customer journeys. We believe we can optimise this route. We plan to boost the METRO Marketplace to a good, highly visible position among the results of search queries about catering products, for example.
At the same time, METRO is proposing to give the third-party providers who use the platform a slice of the pie.
What matters to us is giving our customers access to the largest possible product range and facilitating positive interactions with the METRO brand. This is about more than sales. It is about offering the best service to our main target group: restaurateurs and business owners. We want to become the main digital port of call for the HoReCa industry. That is our primary vision.