Moving Goods

Algae instead of Meat: Substitute Products on Trend

Tofu sausages, seitan meatballs or soy cutlets: more and more people are turning to plant-based alternatives. And the market is growing – especially substitute products made from single cell proteins are becoming increasingly popular.

The market for meat substitute products in Western Europe is expected to grow to 2.2 billion US dollars by 2022.

The highest growth is predicted for single cell proteins from fungi and algae.

METRO’s approach is to offer a diverse range of animal and plant proteins that come from sustainable sources. The topic ‘conscious proteins’ is one of 8 strategic focus areas of METRO's sustainability strategy.

Shopping Trolley Plantmeat
Retail sales value of meat substitutes in Western Europe

* Forecast

Countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Italy, Ireland, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Sources: Agriculture and Agri-Food Canada


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