Orders that don't depend on delivery services
METRO'S tech unit, Hospitality Digital, has developed DISH Order
especially for the hospitality industry: this digital product integrates an ordering function into the existing restaurant website. Customers can place their orders with the restaurant via the website. Restaurateurs can prepare meals for pickup or offer their own delivery service, making them more flexible and independent of other delivery services.
‘Our customers can order their favourite meal for home delivery at the click of a button on our website. It's simple and convenient for customers and, what's more, straightforward for me as a restaurateur,’ says Blatsas. ‘The order comes straight from my printer with the delivery address and the ordered meals. It's much less work for me than with a telephone order, for example.’ For a one-off connection fee and a fixed monthly charge – without commission – restaurants receive an ordering page linked to their own website.
Vincent Töpsch, who runs Café Blattgold in Kiel, is also convinced by DISH Order. A collaboration with Google enables additional range. In future, customers will be able to find the direct order option in their Google search or, potentially, also in Google Maps. Customers choose their meal on the ordering page – at Café Blattgold, for example, this could be a burger with additional requests such as extra cheese, jalapeños and chips.