How did you react to that?
We thought about how to host a tasting on the internet and somehow make it interactive. Normally we sample 8 different wines. Of course you can't do that now. Nobody orders 8 bottles of wine and opens them at home. Now the customers receive a total of 6 bottles of wine for a special price, 3 varieties at 2 bottles each. That allows them to open one bottle during the tasting and save the other one for later. The package also includes olive oil, cheese or antipasti that pair well with the wines. The customers only have to provide their own still water and fresh bread. At agreed dates, we then organise an online wine tasting – live, together and coronavirus-compliant.
Is it possible to simply transfer a wine tasting to your home? Customers could just as easily open a bottle of wine on their own.
Well, this isn’t just about tasting and discussing the wines. Above all, we also want to offer an entertaining evening. From my experience, the wine drinkers who come to our tastings are extremely sociable and communicative. Our campaign is intended to be a social occasion, not just information. I also consciously ask the participants questions. It’s not the same as sitting face-to-face, but then again, it allows me to sit ‘in the living room’ with my customers. And they have the opportunity to meet completely new people. This exchange among the participants is what makes our evenings so much fun and is now no longer possible due to the coronavirus.