Can a Community Drive Innovation?

When the creativity of startups and their willingness to take risks meet the expertise and networks of large companies, innovations can happen that benefit one in particular: the customer.

Interview with Andreas Wuerfel at the METRO Accelerator Demo Day

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The retail sector is changing rapidly. Digitalisation, urbanisation, limited resources, ever changing consumer behaviours: the challenges are manifold. As diverse are the ideas that startups all over the globe are developing into new business models. For market savvy companies, these new solutions are inspiring, if not partially disruptive - but precisely because of this, they are highly interesting. It is not sufficient just to keep or optimise the existing system in order to master the change from an analogue to a digital business successfully.

Andreas Würfel works as Director Innovation Community at METRO at the interface between the company's own innovations department and international entrepreneurs. For the past two years, the METRO Accelerator programme has been bringing pioneers together and is by now the centre of a growing community.


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