Marketing is part of the pizza trade
Even during the coronavirus pandemic, the pizzasproved to be extremely popular, both with walk-in customers at the counter as well as local supermarkets. The
transparent packaging also contributed to this. "The look tempts you to try it," says Robert Germer. Good marketing is the be-all and end-all for him, especially on
social media, where he promotes his product. "We don't want to be an anonymous brand, we want to give pizza a face, with humour and self-irony." The latter is reflected in the name of his pizza start-up, which he founded in 2023:
Roberto di Frosty .
The company is growing rapidly and wants to tap into gastronomy professionals as a new customer group. Robert Germer sees his Frosty Pizza as a problem solver for the shortage of skilled workers in the gastronomy sector. "It's very difficult to find good pizza chefs these days," he says. "With our
convenience product, you save on labour and production costs and achieve consistently high restaurant quality." The doer from Cologne also has a solution for customers who want to top their Frosty Pizza themselves: the dough is available to buy separately for everyone’s own creations. We can look forward to further ideas à la Roberto, because the brewery horse just keeps going and going and going.