Have a look! Professional tips for the optimal menu design
A restaurant creates its image in the eye of the public not least through its menu. Once the offerings have been defined, they must be appealingly portrayed. How can the menu be designed to both optimise the restaurant’s presentation and increase its sales? Four experts weigh in.
The Experts:
- Dr Mark Friesen, expert for price management and Managing Partner at QUINTA Consulting
- Christoph Digwa, food service digitalisation expert at the Mittelstand-Digital Zentrum Hannover
- Balázs Tarsoly, designer and CEO & CCO of Branding Cuisine GmbH
- Jonas Mog, restaurateur and founder of Ahead Burghotel, Brandenburg