How will the public hear about the newly opened bar?
A targeted marketing strategy can win you new guests and increase awareness of the newly opened bar. Online platforms, social media, advertising in local media and cooperation with other companies are ideal ways to achieve this. Launch events or special campaigns can also help attract attention.
The owners of Byliny Düsseldorf worked with local food websites, used poster and flyer advertising, held entertaining campaign days like ‘Spare ribs and drinks’ and established a new Instagram channel to successfully attract new guests. In the ‘Unterbilk living room’, as the pair fondly refer to their bar, they and their team have created a cosy atmosphere where it’s a pleasure to pass the time. The concept is well received by the guests, who are a colourful bunch, ranging in age from 18 to 85 and everything in between. That’s because Norman and Michal welcome everyone.