What counts now is being creative and strengthen customer loyalty. Restaurateurs must make themselves noticed
and should therefore increase their online presence on social media and their website, for example by promoting video tutorials or special homemade gifts to customers. They can also offer vouchers. By buying vouchers, regular customers can help their favourite restaurants to ride out the lockdown period. For this purpose, METRO Germany supports HoReCa customers with the portal www.HilfeLokal.de
, where both restaurants and other independent businesses can easily create and sell digital vouchers. Culinary delicacies to give away as a gift are also a creative add-on to the out-of-home business. Preserves are particularly suitable for this purpose: Both classic jams and savoury soups, as well as desserts such as apple compote or modern chutneys can be prepared in large quantities and preserved for a long time. Bottled in small jars, they make the perfect gift – also for environmentally conscious guests. Besides, they ensure the use of purchased food in uncertain times. A deposit system can also be used to encourage guests to come back, return the jars or have them refilled directly. The most important thing here is to use social media and other channels to draw attention to the gift options so that as many guests as possible learn about them.
Even if it is hard to see the positive: The period of shutdown can also present itself as an opportunity. Restaurant owners can use the time to carry out maintenance work, conversion or beautification measures and develop new strategies for their business that will make it more crisis-proof
for the future.
One thing is certain: with a lot of perseverance, creativity and with the right partners and loyal customers at their side, the food and gastronomy industry can survive these tough times. And together we can ensure that the next wave that hits us will be a wave of relief and happiness when we can be our favourite restaurant’s guests again.